Norcross, GA (June 16, 2008) - Mizuno, a leader in running footwear and apparel technology, has announced the use of a new thermoplastic elastomer range for the Wave® Technology plates in four models of high performance running shoes set to debut in 2009. This new thermoplastic elastomer range named Pebax® Rnew (1), is made from renewable resources, castor oil, and contributes to global warming reduction.
In 1991, Mizuno Corporation, Mizuno USA’s parent company, established CREW 21, an acronym for Conversation of Resources & Environment Wave towards the 21st Century. Mizuno Corporation’s environmental program incorporates the idea that everybody needs to be responsible for the spaceship called “Earth” that we live on. Mizuno USA has taken this environmental responsibility seriously through recycling programs as well as various other programs to help protect the environment.
For example, all Mizuno footwear boxes are made from 100% recycled paper, and through the Clean Air Campaign, Mizuno USA employees help improve the air quality of the Metro Atlanta area, home of Mizuno USA’s headquarters, through car-pooling to work, and Mizuno USA employees participate in community clean up and beautification projects.
“Mizuno consistently takes initiative to protect the environment,” said Mizuno USA’s Director of Marketing of Athletic Footwear, Rod Foley. “By being the first in Athletic Footwear industry to use Pebax® Rnew, we continue to exemplify our commitment to managing the limited resources that the Earth provides.”
The Pebax® Rnew will be utilized in both men’s and women’s models of the Mizuno Wave Rider 12, Wave Inspire 5, Wave Creation 10, and Wave Nirvana 5. The Wave Rider 12 will be available December 5th, 2008, while the other 3 models will be available for purchase beginning January 5th, 2009.
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